Meynell, Francis, 1891-1975 1891-1975.
The typography of newspaper advertisements : With a display of English, American, French, Dutch and German type-faces; a table for calculating the number of words of any type which can be fitted into a given space; and a gallery of contemporary advertisements / By Francis Meynell. - Great Britain : E. Benn Limited, 1929. - 240 p. : il.
"Made and printed in Great Britain by R. & R. Clark, limited, Edinburgh."
Preliminary -- Where : The newspaper -- What : Newspaper advertisement copy -- How : I. The background / II. The typographer / III. The type / IV. Fashions and display / V. The anatomy of display / VI. Illustrations -- The specimens of types -- Tables of the measurements of types -- A gallery of advertisements.
29029589 //r47
Colección Fernández Blanco
Tipografía
Diseño gráfico
Periódicos
Publicidad
HF5825 / .M45
The typography of newspaper advertisements : With a display of English, American, French, Dutch and German type-faces; a table for calculating the number of words of any type which can be fitted into a given space; and a gallery of contemporary advertisements / By Francis Meynell. - Great Britain : E. Benn Limited, 1929. - 240 p. : il.
"Made and printed in Great Britain by R. & R. Clark, limited, Edinburgh."
Preliminary -- Where : The newspaper -- What : Newspaper advertisement copy -- How : I. The background / II. The typographer / III. The type / IV. Fashions and display / V. The anatomy of display / VI. Illustrations -- The specimens of types -- Tables of the measurements of types -- A gallery of advertisements.
29029589 //r47
Colección Fernández Blanco
Tipografía
Diseño gráfico
Periódicos
Publicidad
HF5825 / .M45