By way of introduction -- The story of the alphabet / Otto F. Ege -- Printing, paper and playing cards / Lancelot Hogben -- Colophons / Ruth S. Granniss -- Printers' marks / Edwin Eliott Willoughby -- Title pages: their forms and development / A. F. Johnson -- The first works with American types / Lawrence Wroth -- Typographic debut / Ronald B. Mckerrow -- Metal-flowers / Edward Rowe Mores -- The history of the invention and progress of the mysterious art of printing / James Watson -- Printers as men of the world / Evelyn Harter -- Are women the natural enemies of books / Anne Lyon Haight -- Printing should be invisible / Beatrice Warde -- The ideal book / Porter Garnett -- Extracts from an investigation into the physical properties of books / W. A. Dwiggins -- Twenty years after / W. A. Dwiggins -- The publisher and the typographer / Desmond Flower -- The anatomy of the book : a symposium -- Trade bookmaking: complaint in three dimensions / Robert Josephy -- What is a private press? / Will Ransom -- The trained printer and the amateur: and the pleasure of small books / Alfred W. Pollard -- Some collectors read / Sir Grancis Meynell -- Printing for love / Christopher Sandford -- The fun and fury of a private press: some voyages of the Golden Hind / Arthur W. Rushmore -- The fine art of printing / Edwin Grabhorn -- The typography of William Morris / Holbrook Jackson -- First principles of typography / Stanley Morison -- American type designers and their work / Carl Purington Rollins -- Typography / Eric Gill -- Types and type design / Frederic W. Goudy -- The old and the new: a friendly dispute between Juvenis & Senex / Theodore Low de Vinne -- Paragraphs on printing / Bruce Rogers -- Adventurer with type ornament / Paul A. Bennett -- Some tendencies in modern typography / Daniel Berkeley Updike -- The amateur printer: his pleasures and his duties / Peter Beilenson -- Harsh words / T. M. Cleland -- A comparison of calligraphy & lettering / Oscar Ogg -- Typography of the twentieth-century reader / Aldous Huxley -- Notes on modern printing / Merle Armitage -- Benjamin Franklin: printer and publisher / John T. Winterich -- The book & job print / Earnest Elmo Calkins -- Author and printer: G.B.S. and R-&RC-_ 1898-1948 / James Shand -- On type faces for books / Paul A. Bennett.