1° ed. 2004, Berg Publishers.

1. Introduction. -- 2. Sociological discourse and empirical studies of fashion -- 3. Fashion as an institutionalized system -- 4. Designers: the personification of fashion -- 5. The production, gatekeeping, and diffusion of fashion -- 6. The adoption and consumption of fashion -- 7. Youth subcultural fashion as an alternative system -- 8. The impact of technology in the changing fashion systems. -- 9. Conclusion.

This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system.
Updated whith two new chapters on subcultures and the impact of technology, along with guides to further reading and a student guide to sociological research in fashion, sociology, anthropology, and cultural studies. -- cont.