Book printing and marketing -- Illustrations -- I. Patterns for inspiration -- Natural history -- Archaeology and history -- Original designs -- II. Cultural aspects of design -- Collecting and ownership -- Political and social commentary -- History of social customs and taste -- Commemorative books -- International expositions -- Travel -- III. Design instruction : Technical encyclopedias -- Guides to design elements -- Technical manuals -- Craftmen's guides -- Manuals for the amateur -- IV. Documenting design : Personal adornment: Jewlery and textiles -- Tableware: ceramics, glass and silverware -- Furnishings and interiors -- Architecture -- Landscape, theater set and industrial design -- V. The art and enjoyment of the book : Pop-up books -- Limited editions -- Typography guides and innovative layouts -- Decorative bindings and covers.