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008 050308r20041971enka b 000 0 ger d
010 _a 2005297005
015 _aGBA4-Y8393
020 _a0714844039
035 _a(OCoLC)ocm56092483
040 _aJBU
_cJBU
_dCPL
_dUKM
_dOCLCQ
_dDLC
041 0 _ager
_afre
_aeng
042 _alccopycat
050 0 0 _aNC1810
_b.M8 2004
100 1 _aMüller-Brockmann, Josef,
_d1914-
245 1 0 _aGeschichte des Plakates =
_bHistoire de l'affiche = History of the poster /
_cJosef und Shizuko Müller-Brockmann.
246 3 1 _aHistoire de l'affiche
246 3 1 _aHistory of the poster
246 1 4 _aPlakat, affiche, poster
260 _aLondon ;
_aNew York :
_bPhaidon,
_c2004.
300 _a244 p. :
_bil.
500 _a1° ed.: Zürich : ABC-Verlag, 1971.
505 _a"Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon, History of the Poster is an essential read for anyone intrigued by this most modern medium. The book presents a richly extensive collection of posters, ranging from the late nineteenth century to the early 1970s, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. The authors define and describe four fundamental conceptions of the poster, analysing the function-type of each and presenting an array of methods used to capture the attention of the viewer."
546 _aTextos en alemán, francés e inglés.
610 0 _91985
_aColección Mosqueda
650 0 _aPosters
_xHistoria
650 0 _aPublicidad
_91285
650 0 _aArtes gráficas
_9795
650 0 _aDiseño gráfico
_93
700 1 _aYoshikawa, Shizuko,
_d1934-
856 _uhttp://www.phaidon.com/store/design/history-of-the-postergeschichte-des-plakateshistoire-de-laffiche-9780714844039/
_zVer información en línea brindada por el editor
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cLIB
955 _aps07 2005-03-08 z-processor to ASCD
_ajk00 2005-03-10
_ajk00 2005-03-11
_cjk88 2005-03-24 (jk09)
999 _c742
_d742